Integrated Sports Media, Fan Engagement & Club Operations
An integrated digital sports platform connecting live and on-demand match coverage, fan services, ticketing, club communications, mobile experiences, and operational management.
- Connected capabilities
- 27
- Fan & operator journeys
- 10
- HPE Gen11 Kubernetes nodes
- 4
Project overview
One platform for the club, its content, and its fans.
EdgeSport brings together a comprehensive ecosystem of services, from Video on Demand and live streaming to ticketing, customer support, Single Sign-On, TV applications, mobile fintech features, loyalty programs, academy registration, a news center, and fantasy football.
Designed for a high-demand fan ecosystem, it combines audience-facing applications with the infrastructure, analytics, identity, and content-management capabilities required to operate multiple services as one connected platform.
- Streaming
- Ticket inventory
- Support inbox
- Separate logins
- Club news
- Fan programs
One unified ecosystem
The challenge
Fans everywhere. Systems everywhere.
Sports organizations serve fans across devices, regions, languages, and distribution channels. Match content must be available live and on demand, ticket inventory must remain synchronized as bookings change, customer support must respond across multiple channels, and club content must be distributed consistently.
At the same time, large audiences generate significant operational and analytical workloads. User identity, access control, payments, content rights, fan engagement, and infrastructure health must be managed without treating each application as an isolated system.
EdgeSport was designed to bring these experiences into a unified ecosystem, connecting the club, its content, its services, and its fan community.
- Video on Demand
- Live streaming
- AI ad localization
- Event streaming
- Match results
- Ticketing
- Customer support
- Single Sign-On
- TV applications
- Mobile fintech
- Loyalty programs
- Academy registration
- News center
- Fantasy football
Workflow spotlights
Three workflows that make it more than a player.
A closer look at how localized advertising, ticket inventory, and TV sign-in work. Every capability is described in full in the platform explorer below.
01 / AI-assisted advertising localization
One match. A localized broadcast per feed.
Perimeter boards and selected on-field placements can vary by destination or target audience for supported broadcasts.
- Source broadcast
- Feed A · Region one
- Feed B · Region two
- Feed C · Partner channel
02 / Real-time ticket inventory
Availability that never goes stale.
- 01
Available
Seat shown as open to every user.
- 02
Held
Reserved while the user completes booking.
- 03
Paid
Confirmed after a successful payment outcome.
Not completed within the reservation window? The hold expires and the seat returns to Available.
03 / TV application & device login
Sign in on the TV without the remote.
- TV shows a pairing code
- Fan scans it on their phone
- SSO authorizes the session
- TV signs in to the account
Platform capabilities
23 capabilities across six domains.
Select a domain to see what each capability does and the conditions it depends on.
01 / 6 capabilities
Media and match experiences
Live and on-demand coverage, localized commercial inventory, and match information in formats that reach fans beyond the video player.
Video on Demand (VOD)
The VOD component allows users to watch available matches and other video content on demand.
Fans can return to individual games and published video assets whenever it suits them, rather than relying exclusively on live broadcasts. The VOD experience forms part of the platform's broader content-distribution ecosystem and can be integrated with the club's content-management and user-experience services.
Video availability can be managed according to publication settings and applicable content rights.
Live streaming and multi-quality distribution
EdgeSport includes live-streaming capabilities for broadcasting matches to supported distribution destinations.
The streaming workflow supports multiple video quality levels to accommodate different network conditions, devices, and playback environments. This helps provide a more consistent viewing experience for audiences connecting with different bandwidth capabilities.
The distribution layer is designed to support delivery across multiple destinations, subject to the capabilities and configuration of each distribution service.
AI-assisted advertising localization
The live-streaming workflow includes an AI-assisted advertising concept for adapting visible stadium advertising across different distribution feeds.
For supported broadcasts, advertising around the pitch, including perimeter boards and selected on-field advertising placements, can be varied by destination or target audience. This enables different versions of the same match broadcast to present localized advertising opportunities.
The objective is to help sports organizations and commercial partners make better use of advertising inventory across regions and distribution channels.
The implementation depends on the video-processing pipeline, production workflow, advertising assets, and supported broadcast formats.
Multilingual experiences
EdgeSport supports a multilingual product approach across its services, helping clubs reach audiences in different languages.
Language support is relevant to international fan communities, academy programs, news distribution, customer support, and digital media experiences. Available languages can be configured according to product requirements and content availability.
Match event streaming
The event-streaming component is designed to detect or receive match events and distribute them in formats suitable for different applications.
Depending on the available event data and configured outputs, match events can support text-based updates, audio-style commentary or radio experiences, and subtitle-like or on-screen information in compatible systems.
This makes match information accessible beyond conventional video streaming, including experiences for users who cannot watch a match directly or prefer alternative forms of coverage.
Match results and updates
The platform includes match-result functionality for presenting scores and related match information.
Results can be made available to supported applications and services, helping keep the broader fan experience connected to match activity.
Data freshness and coverage depend on the available data sources and configured integrations.
End-to-end platform experience
From the first stream to running the ecosystem.
Discover and watch
Access live streams, on-demand matches, and match updates.
Engage with match events
Receive event-driven updates in supported formats.
Attend events
Browse and book tickets through synchronized inventory workflows.
Get help
Use AI-assisted support, ticketing, and configured messaging channels.
Sign in across services
Use shared identity and supported TV device login.
Participate as a fan
Use loyalty levels, rewards, and fantasy-football experiences.
Join club programs
Register for academy activities and access relevant information.
Follow official content
Read news and access media distributed through supported channels.
Support the club
Use eligible fintech or contribution features where available.
Operate the ecosystem
Manage applications, access, events, and service health through connected administration and analytics.
Built to carry a large audience.
Streaming, ticketing, identity, mobile, and transaction-related services run on a shared, version-controlled operations foundation.
Git repository
Declared infrastructure & deployments
Kubernetes cluster
- Node 1ProLiant Gen11
- Node 2ProLiant Gen11
- Node 3ProLiant Gen11
- Node 4ProLiant Gen11
Kubernetes-based high-availability infrastructure
EdgeSport was designed to support a large audience and a broad set of connected services. Its infrastructure included four configured HPE ProLiant Gen11 servers running Kubernetes, with high-availability requirements across the platform.
The Kubernetes environment provided a common orchestration layer for deploying and operating services. This approach supported service management, operational consistency, and the platform's ongoing development.
High availability depends on more than multiple servers. It also requires appropriate redundancy, workload placement, storage and network design, backup and recovery procedures, and tested failure-handling mechanisms.
GitOps and continuous delivery
The platform's development and operations approach included GitOps to manage changes to infrastructure and application deployments through version-controlled definitions.
This supports traceability and repeatability by making deployment configuration part of a reviewable workflow, and helps teams coordinate frequent releases across multiple services while maintaining greater consistency between declared and deployed configurations.
Secrets and environment management
The platform's operational scope included secrets management and environment configuration for distributed services.
Separating sensitive values from application code and managing environment-specific configuration helps reduce configuration drift and supports safer deployments.
The effectiveness of these practices depends on the tools used, permissions, rotation procedures, and operational controls.
Service monitoring and operations
The infrastructure and its supporting services were designed to be managed with ongoing monitoring and operational visibility.
For a platform combining streaming, ticketing, identity, mobile, and transaction-related services, this visibility helps teams detect failures, investigate degraded performance, and understand dependencies across the system. Monitoring provides a foundation for more informed operational decisions and incident response.
Product value
More than a streaming or ticketing product.
A unified sports ecosystem
Media, ticketing, support, identity, mobile services, and fan engagement in one connected platform.
Flexible content distribution
Live and on-demand video, multilingual experiences, match events, results, and news distribution.
Smarter commercial inventory
AI-assisted localization of supported stadium advertising across distribution feeds.
Synchronized ticketing
Ticket inventory and booking-state management designed to keep availability current.
Consistent identity
Shared sign-in across supported applications and device experiences.
Deeper fan engagement
Loyalty levels, rewards, fantasy football, academy participation, and club-support services.
Operational visibility
Event analytics, centralized administration, monitoring, and a shared knowledge base.
Scalable delivery foundations
Kubernetes-based operations, high-availability planning, GitOps, and configuration management.
Edgerunners' contribution
From media delivery to the infrastructure beneath it.
Our work on EdgeSport covered product and platform capabilities across media delivery, fan engagement, operational systems, and infrastructure.
The combination of media, fan engagement, compliance-aware workflows, and operational infrastructure made EdgeSport a multi-service platform rather than a standalone streaming or ticketing application.
- Video on Demand and live-streaming experiences with multi-quality distribution.
- AI-assisted localization of supported stadium advertising across distribution feeds.
- Ticketing workflows with synchronized inventory and booking-state handling.
- Customer support, ticket management, and configured cross-channel messaging.
- Match event streaming, match results, and multilingual experiences.
- Shared identity through SSO and device-based login for TV experiences.
- Mobile services, loyalty programs, fantasy football, and academy workflows.
- News and image distribution, including rights-aware media workflows.
- Centralized administration, user access management, and event analytics.
- Kubernetes-based infrastructure, GitOps, secrets, and environment management.
- A central knowledge-base approach for technical, business, and legal information.
Availability of individual capabilities, distribution destinations, financial services, and languages depends on configuration, service providers, and applicable requirements.
Let's talkServe every fan, on every screen.
By combining multi-channel content delivery with unified identity, real-time ticketing workflows, analytics, and a scalable infrastructure approach, EdgeSport provides a foundation for clubs and sports organizations to serve audiences across devices, languages, and engagement models.
Discuss your sports platformEdgeSport — Sports media, fan engagement, and club operations in one connected ecosystem, by Edgerunners.